Aaron Williamson


Goolog: everything you do is right here

by Aaron Williamson

Managing your life online isn’t easy.  You use email, IM, and other social tools.  You create, manage, and share documents.  You search for things you’re interested in and research things you’re working on.  You track your finances to the penny and buy everything you need.  You store your private medical records and access information about your health.

To do all of this, you maintain countless passwords, chase your friends across an ever-increasing variety of social networks, and constantly move documents and data between your personal computer and various web services.  But often there’s no good way to get data from here to there — the sites you use may not accept the data format you have or communicate with the other sites holding your data.  Sometimes, the sites you use stop offering the features you need, or are bought by larger companies and shut down to quash competition in a key market.

Google Labs is changing all that with Goolog.  Now, when your life is stored in Google’s services, we keep track of it for you. No more separate identities. No more wondering where all of your friends went. No more moving from place to place.

Take a look at some of the things Goolog takes over for you:

Single point of entry

Remember all of those usernames and passwords you used before?  Now, you don’t have to.  There’s only one way into Goolog: the Google Account login and password you already have!  You won’t need to remember how to log in anywhere else, because you won’t need to go anywhere else.  That’s because, as we like to say at Google Labs…

Everything you do is right here

We already kept your email and your documents for you, and showed you how easy it was to communicate and work with other people in Goolog (though of course we didn’t call it Goolog at the time).  You didn’t have to track your communications and personal documents across folders, hard drives, and websites, because we were tracking them all for you.

Now, we can track everything else too.  You can keep your whole life — the books you read, the things you buy, all your creativity, all the news you get, everything you say, see, and hear, everything you know, your time, your work, your wellbeing, and your money — all right here in Goolog.  What this means is that you don’t ever have to worry about getting it back out again, because all of our services integrate with one another.  Your Health and Finance records are Docs, your Docs move through GMail and Groups, and on to your Sites or your Blog(ger).  Your GMail messages generate Calendar entries and when you Talk we listen, and figure out what you’re trying to do.

Starting to see how much less you need to think about when Goolog is in control?  It gets better.

Goolog is social

Not only is everything you do in Goolog, but everyone you know is here too.  (Ok, maybe not everyone just yet.)  So it’s as easy for you to share everything you do with others as it is to move your data between our services.  And it’s easy for us too!  Now, we can tell the people you know what you’re doing even when you don’t ask us to.

Goolog is exactly what it sounds like

But the social features don’t end there.  The best part of communicating in Goolog is that we hear everything you say, whether you’re emailing, IMing, blogging, or even talking on the phone.  And just like our name implies, we log all of it.

This enables us to make our services more useful to you, because when we keep track of everything you do, we can relate what you’re doing now to what you did months ago, and better understand what you’re trying to do.  It also enables us to make useful data about what people do online available to the public (we anonymize all of the data first, of course).  And finally, it enables us to better serve our partners, by providing them with access to better information about their target markets.

No need to sign up

The best part is that you don’t need to hound your friends for an invite to Goolog. You don’t have to opt in. If you have a Google Account, you’re already in Goolog. So relax… everything you do is right here.

3 Responses to Goolog: everything you do is right here:

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garrison posted on February 11, 2010 at 9:51 pm:

There’s one feature I really wish Goolog had, which is the ability to view and recover my own web browsing history as a timeline. I use different computers all the time, and it would be nice to have it displayed for me all in one place. Surely they must remember the vast majority of the web sites I visit, as nearly 40% of the top 10,000 sites on the web are set up to constantly report my visits to Goolog so site owners can keep track of me; countless other sites report my visits to Goolog so they can serve me advertising content; and others instruct my browser to fetch common javascript files from Goolog, and as a result the http referrer header makes it clear to Goolog where I have visited. Indeed, I think the best way to provide users maximum transparency is to simply show us, in one location, everywhere we have been, everything we have done, and everything that they know about us.

Matt Katz posted on February 12, 2010 at 5:14 pm:

Garrison, I wish we could share that same information with the public and our favorite brands and product suppliers.

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